Rebrandly is known for branded custom-domain links. URL BOT gives you branded domains and real-time analytics too, then adds automatic Bot Shield so click fraud never inflates your campaign numbers — from $9/mo.
Free plan forever · No credit card · Bot Shield on every plan · Last updated September 15, 2026
A straight, honest comparison. The rows marked with a badge are where URL BOT is built differently: automatic click-fraud protection and clean, bot-filtered analytics at a plain price.
| Feature | URL BOT | Rebrandly |
|---|---|---|
| Built-in Bot Shield click-fraud protectionWedge | Automatic on every link, every plan | Not a built-in feature |
| Bot-filtered analytics (bots removed before stats)Wedge | Yes — verified human clicks | Click counts include bot traffic |
| Free plan with click analytics + QR codesWedge | Yes, free forever | Free tier with limited branded links |
| Starting paid planWedge | $9/mo (Pro) | Paid plans priced per tier |
| Advanced planWedge | $29/mo (Business) | Scales into higher tiers |
| Real-time click analytics | Yes | Yes |
| QR codes | Free on every plan | Add-on / paid |
| Custom branded domains | Pro: 3 · Business: 10 | Core feature (paid tiers) |
| REST API + webhooks | Business plan | Paid plans |
| Team workspaces | Business plan | Paid plans |
| Password-protected & expiring links | Pro plan | Varies by plan |
| Threat log + IP / range blocking | Blocking on all plans · full log from Pro | Not offered |
Rebrandly details reflect publicly available information about their product and may change — please verify current features and pricing on their website. URL BOT plan details are drawn from our own pricing. Last updated September 15, 2026.
Rebrandly is strong on branded-domain link management and has a polished link-building workflow. But like most shorteners its analytics count every click, including bots, and it has no built-in click-fraud protection.
The difference between URL BOT and Rebrandly is what happens before the redirect. Every visit to a URL BOT link is scored, and requests that cross your threshold are blocked and logged; genuine visitors are redirected in milliseconds. Because filtering happens before analytics are recorded, your click counts reflect real people from the start.
Bot Shield removes automated traffic before it is counted, so a noisy raw click number becomes a verified-human number you can trust.
The same protected links serve the whole workflow — from the first share to the report.
Create a branded short link for every offer, post or ad. Bot Shield protects it automatically — on every plan, including Free.
Real-time analytics break clicks down by referrer, device and geography, with bots removed before anything is counted.
Use the built-in UTM builder so each channel, post and creative is tagged — then see which placement drove verified clicks.
Bulk-import existing links by CSV, brand them on your own domain, and generate a QR code for any link for free.
Yes. You get branded custom-domain short links and real-time analytics like Rebrandly, plus automatic Bot Shield click-fraud protection and bot-filtered reporting. There is a free plan, with Pro at $9/mo and Business at $29/mo.
Yes. Custom branded domains are available on Pro (up to 3) and Business (up to 10), with DNS verification and free SSL handled for you, so every link stays on your brand.
Automatic Bot Shield on every link scores each visit before the redirect and blocks bots, datacenter and VPN traffic, so the analytics behind your branded links are clean — something branded-link tools like Rebrandly do not include.
Yes. QR codes are free on every URL BOT plan, including the free one — not a paid add-on.
A free plan, Pro at $9/mo and Business at $29/mo. Bot Shield click-fraud protection and QR codes are included on every plan.
From how bot detection works to the audience playbooks and free tools — all on URL BOT.
The signals a bot filter scores, and why raw click counts overstate real traffic.
Bot-filtered numbers your clients can trust in reports.
The same short-link essentials, with automatic click-fraud protection built in.
Assemble a tagged campaign URL in seconds — no signup required.
Create your first protected link free — Bot Shield included. Pro at $9/mo, Business at $29/mo.