Dub is a modern, developer-friendly link platform with clean analytics. URL BOT offers the same modern workflow and adds automatic Bot Shield so click fraud never reaches your stats — with straightforward pricing from $9/mo.
Free plan forever · No credit card · Bot Shield on every plan · Last updated September 15, 2026
A straight, honest comparison. The rows marked with a badge are where URL BOT is built differently: automatic click-fraud protection and clean, bot-filtered analytics at a plain price.
| Feature | URL BOT | Dub |
|---|---|---|
| Built-in Bot Shield click-fraud protectionWedge | Automatic on every link, every plan | Not a built-in feature |
| Bot-filtered analytics (bots removed before stats)Wedge | Yes — verified human clicks | Click counts include bot traffic |
| Free plan with click analytics + QR codesWedge | Yes, free forever | Generous free tier |
| Starting paid planWedge | $9/mo (Pro) | Paid plans priced per tier |
| Advanced planWedge | $29/mo (Business) | Higher tiers |
| Real-time click analytics | Yes | Yes |
| QR codes | Free on every plan | Included |
| Custom branded domains | Pro: 3 · Business: 10 | Included (paid) |
| REST API + webhooks | Business plan | Yes (developer-focused) |
| Team workspaces | Business plan | Paid plans |
| Password-protected & expiring links | Pro plan | Varies by plan |
| Threat log + IP / range blocking | Blocking on all plans · full log from Pro | Not offered |
Dub details reflect publicly available information about their product and may change — please verify current features and pricing on their website. URL BOT plan details are drawn from our own pricing. Last updated September 15, 2026.
Dub is a polished, developer-first link platform with a strong API and a generous free tier. It is a great modern shortener — but its analytics still count bot traffic and it has no built-in click-fraud protection.
The difference between URL BOT and Dub is what happens before the redirect. Every visit to a URL BOT link is scored, and requests that cross your threshold are blocked and logged; genuine visitors are redirected in milliseconds. Because filtering happens before analytics are recorded, your click counts reflect real people from the start.
Bot Shield removes automated traffic before it is counted, so a noisy raw click number becomes a verified-human number you can trust.
The same protected links serve the whole workflow — from the first share to the report.
Create a branded short link for every offer, post or ad. Bot Shield protects it automatically — on every plan, including Free.
Real-time analytics break clicks down by referrer, device and geography, with bots removed before anything is counted.
Use the built-in UTM builder so each channel, post and creative is tagged — then see which placement drove verified clicks.
Bulk-import existing links by CSV, brand them on your own domain, and generate a QR code for any link for free.
Yes. URL BOT offers the same modern short-link workflow, real-time analytics and a REST API (on Business), and adds automatic Bot Shield click-fraud protection so bots never reach your stats. Free plan, Pro at $9/mo, Business at $29/mo.
Bot Shield on every link scores each visit before the redirect and filters bots, datacenter and VPN traffic, plus a threat log with IP / range blocking — built-in click-fraud protection Dub does not include.
Yes. The REST API v1, API keys and HMAC-signed webhooks (with an SSRF guard) are available on the Business plan, so link creation and reporting fit into your own stack.
Yes. Bot filtering happens before analytics are recorded, so your click counts are limited to verified humans — clean link analytics by default, not a report you clean up afterwards.
A free plan, Pro at $9/mo and Business at $29/mo. Bot Shield and QR codes are included on every plan.
From how bot detection works to the audience playbooks and free tools — all on URL BOT.
The signals a bot filter scores, and why raw click counts overstate real traffic.
Keep paid-traffic click data clean and defensible.
Branded links with cleaner, defensible campaign data.
Assemble a tagged campaign URL in seconds — no signup required.
Create your first protected link free — Bot Shield included. Pro at $9/mo, Business at $29/mo.