Bitly is a mature link-management platform built for large brands and teams. URL BOT covers the same short-link, analytics and QR essentials, then adds automatic Bot Shield so your numbers reflect real people — starting at $9/mo.
Free plan forever · No credit card · Bot Shield on every plan · Last updated September 15, 2026
A straight, honest comparison. The rows marked with a badge are where URL BOT is built differently: automatic click-fraud protection and clean, bot-filtered analytics at a plain price.
| Feature | URL BOT | Bitly |
|---|---|---|
| Built-in Bot Shield click-fraud protectionWedge | Automatic on every link, every plan | Not a built-in feature |
| Bot-filtered analytics (bots removed before stats)Wedge | Yes — verified human clicks | Click counts include bot traffic |
| Free plan with click analytics + QR codesWedge | Yes, free forever | Free tier with limited links |
| Starting paid planWedge | $9/mo (Pro) | Paid plans priced higher, per tier |
| Advanced planWedge | $29/mo (Business) | Scales into enterprise pricing |
| Real-time click analytics | Yes | Yes |
| QR codes | Free on every plan | Paid on most plans |
| Custom branded domains | Pro: 3 · Business: 10 | Paid plans |
| REST API + webhooks | Business plan | Higher / enterprise tiers |
| Team workspaces | Business plan | Paid plans |
| Password-protected & expiring links | Pro plan | Varies by plan |
| Threat log + IP / range blocking | Blocking on all plans · full log from Pro | Not offered |
Bitly details reflect publicly available information about their product and may change — please verify current features and pricing on their website. URL BOT plan details are drawn from our own pricing. Last updated September 15, 2026.
Bitly is a widely-adopted, enterprise-grade platform with a large integration ecosystem. If you need that scale it is a solid choice — but its analytics still count bot traffic, and bot filtering is not a built-in feature.
The difference between URL BOT and Bitly is what happens before the redirect. Every visit to a URL BOT link is scored, and requests that cross your threshold are blocked and logged; genuine visitors are redirected in milliseconds. Because filtering happens before analytics are recorded, your click counts reflect real people from the start.
Bot Shield removes automated traffic before it is counted, so a noisy raw click number becomes a verified-human number you can trust.
The same protected links serve the whole workflow — from the first share to the report.
Create a branded short link for every offer, post or ad. Bot Shield protects it automatically — on every plan, including Free.
Real-time analytics break clicks down by referrer, device and geography, with bots removed before anything is counted.
Use the built-in UTM builder so each channel, post and creative is tagged — then see which placement drove verified clicks.
Bulk-import existing links by CSV, brand them on your own domain, and generate a QR code for any link for free.
Yes. URL BOT gives you the Bitly essentials — short links, real-time analytics, QR codes and custom branded domains — and adds automatic Bot Shield click-fraud protection so your click data counts real people. Paid plans start at $9/mo and there is a free plan.
Automatic bot and click-fraud filtering on every link and every plan, plus analytics that remove bots before they reach your stats, and a threat log with IP / range blocking. That built-in Bot Shield is the core wedge Bitly does not offer.
URL BOT keeps pricing simple: a free plan, Pro at $9/mo and Business at $29/mo, with QR codes and Bot Shield included on every plan. Bitly's paid tiers generally start higher and scale into enterprise pricing.
Yes. You can bulk-import links by CSV, then point them at your own custom domain on Pro (up to 3) or Business (up to 10) with DNS verification and free SSL handled for you.
Yes. Filtering happens before analytics are recorded, so your click counts reflect real people from the start — you are not cleaning bots out of a report after the fact.
From how bot detection works to the audience playbooks and free tools — all on URL BOT.
The signals a bot filter scores, and why raw click counts overstate real traffic.
Cloak, track and protect every offer link from click fraud.
Branded custom-domain links, plus analytics that ignore bots.
Assemble a tagged campaign URL in seconds — no signup required.
Create your first protected link free — Bot Shield included. Pro at $9/mo, Business at $29/mo.