Short links with bot protection, so your paid traffic data stays clean
When you are buying traffic, every bot click is wasted spend and a distorted metric. URL BOT gives you a short link with bot protection on every campaign, blocking fraudulent traffic before the redirect and keeping your click analytics limited to verified humans.
Free plan forever · No credit card · Bot Shield on every plan
Paid traffic makes click fraud expensive
Bot clicks do not just distort a report — they burn budget, skew optimisation and can poison the audiences your platforms build from that traffic.
Click fraud burns budget
High-velocity bots and competitor click attacks drain spend on traffic that will never convert. Blocking them before the redirect protects the budget you already paid for.
Dirty data misleads optimisation
If bot clicks reach your analytics, your CTR, CPC and conversion rates are wrong — and every optimisation decision built on them is wrong too.
Fraud pollutes retargeting
Automated traffic that lands in your funnel can seed retargeting and lookalike audiences with non-humans. Clean clicks keep those audiences useful.
Source-level truth is hard
Without tagging and bot filtering it is nearly impossible to say which source, campaign or creative actually delivered real visitors.
Bot Shield: short link with bot protection, built in
Every visit to a URL BOT link is scored before the redirect. Requests that cross your threshold are blocked and logged; genuine visitors are redirected in milliseconds. Because filtering happens before analytics are recorded, your click counts reflect real people from the start.
How media buyers use URL BOT
The same protected links serve the whole workflow — from the first share to the report.
A protected link per campaign
Route each campaign through a branded short link with Bot Shield active, so fraudulent clicks are blocked and logged before they cost you.
Clean click analytics
See verified clicks broken down by source, device and geography — with bots removed before anything is counted — to judge campaigns on real traffic.
Consistent UTM tagging
Assemble consistent source / medium / campaign tags with the UTM builder so every platform's traffic reconciles against your own clean data.
Threat visibility
The threat log and IP / range blocking let you spot and shut down abusive sources instead of guessing why a campaign underperforms.
Frequently asked questions
What is a short link with bot protection?
It is a branded short link that scores every incoming visit before redirecting. URL BOT's Bot Shield blocks known bots, datacenter and VPN traffic and abnormal request velocity, so the clicks you pay for and measure are real people.
Does bot protection reduce wasted ad spend?
It reduces the impact of click fraud on your reporting and audiences. By blocking fraudulent traffic before the redirect and keeping it out of your analytics, you optimise on verified clicks instead of inflated numbers.
Can I see clean click analytics per source?
Yes. Analytics break verified clicks down by referrer, device and geography, and pair with the built-in UTM builder so each source, campaign and creative is measured on bot-filtered data.
How much does it cost?
URL BOT has a free plan, a Pro plan at $9/mo and a Business plan at $29/mo. Bot Shield is included on every plan, including the free one.
Go deeper
From how bot detection works to how URL BOT compares — and the free tools to start with.
How click-bot detection works
The signals a bot filter scores, and why raw click counts overstate real traffic.
UTM parameters for beginners
Tag every campaign link so you know exactly what drove each click.
URL BOT vs Dub
Modern link analytics, with bots filtered out before they reach your stats.
Pricing & plans
Free, Pro ($9/mo) and Business ($29/mo) — Bot Shield on every plan.
Short links that count real people
Create your first protected link free — Bot Shield included. Pro at $9/mo, Business at $29/mo.