URL BOT
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Free UTM Campaign URL Builder

Add UTM parameters to any destination URL so your analytics can tell exactly which campaign, channel and ad drove each visit. Build your tagged link below — everything happens in your browser. Want bot-free click counts too? Wrap it in a trackable short link with built-in click-fraud protection.

Everything is assembled in your browser — nothing is sent to our servers or stored.

Turn your UTM link into a trackable short link

UTM tags tell your analytics where traffic came from — but a long tagged URL is ugly to share and still counts bots. Wrap it in a URL BOT short link to get a clean, branded link plus real-time analytics with automatic Bot Shield, so your campaign numbers reflect real people, not click fraud.

Create a protected link & track clicks →

Standard & correct

Builds the five official Google UTM parameters and encodes every value properly, so your links never break your analytics.

100% in your browser

No signup, no storage. Your URLs and campaign names never leave your device — the tool runs entirely client-side.

Bot-free analytics

Pair your UTM links with URL BOT short links and see verified clicks only. Bot Shield filters click fraud before it hits your stats.

Untagged links leave you guessing

Without consistent tags — and without bot filtering — attribution falls apart exactly when the budget questions get asked.

No source-level truth

If links are not tagged, every visit lands in “direct / none” and you cannot say which post, email or ad delivered it.

Inconsistent tags

“Email”, “email” and “E-mail” become three rows. A builder keeps values consistent so reports actually add up.

Bots still counted

Even perfectly tagged links overstate traffic if bots are counted. Filtering before the count is what makes the numbers real.

Bot Shield: clean link analytics for every tagged link

UTM tags answer “where did this come from?” Bot Shield answers “was it a person?” Wrap a tagged URL in a URL BOT short link and each visit is scored before the redirect — bots, datacenter and VPN traffic are blocked and logged, so every source is measured on verified human clicks.

Tag, then filter
Keep your UTM attribution and add automatic click-fraud protection on every link.
Clean per source
See verified clicks by source, medium and campaign, with bots removed before counting.
Free on every plan
Short links, QR codes and Bot Shield are included on Free, Pro and Business.

What clean campaign analytics look like

Bots are filtered before they are counted, so each tagged source is judged on verified humans.

Where UTM links pay off

Tag consistently, shorten, and let clean analytics show which placement earned its budget.

Email & newsletters

Tag each send and link so you can compare opens-to-clicks across campaigns on verified traffic.

Paid & social ads

Distinguish source, campaign and creative, then judge each on bot-filtered clicks — not padded numbers.

Affiliate & partners

Give every placement a tagged, protected link so you know which partner drives real visitors.

Frequently asked questions

What is a UTM parameter?

A UTM parameter is a small tag added to a link’s query string. It does not change where the link goes; it travels with the visit so your analytics can attribute the click to a specific source, medium, campaign, term or content.

Is the UTM builder free and private?

Yes. It is free with no signup, and everything is assembled in your browser. Your URLs and campaign names never leave your device or reach our servers.

Which UTM parameters should I use?

Always set utm_source, utm_medium and utm_campaign. Use utm_term and utm_content only when you need to distinguish a keyword or a specific creative variant. Keep values lowercase and consistent.

How do UTM links work with a short link?

Wrap your tagged URL in a URL BOT short link and you get a clean, shareable link that still carries all its campaign data, plus a QR code and bot-filtered click analytics.

Do UTM links give me clean analytics?

UTMs tell you where a click came from; Bot Shield tells you whether it was a person. Wrapped in a URL BOT link, bots are filtered before the redirect, so each source is measured on clean link analytics.

Keep reading

Go deeper

From UTM basics to bot detection and the free QR generator — all on URL BOT.

UTM parameters for beginners

The five tags that matter and a naming convention that stays consistent.

How click-bot detection works

The signals a bot filter scores, and why raw click counts overstate traffic.

Free QR code generator

Turn any link into a downloadable PNG QR code — no signup required.

Short links with bot protection

Keep paid-traffic click data clean and defensible.

URL BOT vs Dub

Modern link analytics, with bots filtered out before they reach your stats.

Pricing & plans

Free, Pro ($9/mo) and Business ($29/mo) — Bot Shield on every plan.

Tag it, shorten it, then count real people

Wrap your UTM links in protected short links and see verified clicks per source — Bot Shield included. Pro at /mo, Business at /mo.